Approach:

My research found that men needed a multitude of reasons to carry tissues and my solution was to design a portable pack specifically aimed at a music festival audience, where the packs would be distributed free from the welfare tents. My designs were simple and functional, using block colours and minimising waste by printing on recycled materials. I was cautious of the environmental footprint associated with the brand and this dictated the limits of my design. I used the Scout Motto ‘Always Be Prepared’ to fit with the common themes of camping, making new friends and a common love of the activity. Continuing the Scout theme I gave festival goers the opportunity to earn badges for completing tasks; the idea being that the audience would upload their achievements onto their Facebook page and further endorse the Kleenex brand.