Mind

Brief: Redesign sections of the annual report

Approach:

Establishing annual reports were dull in both their design and the information they contained, I chose to engage the reader by printing the report on a variety of paper stocks. Using the idea that Mind was an unconventional superhero, the on-page design was tailored so when printed, the viewer would absorb the information more willingly due to the tactile experience.

Mind Front Cover
Mind Back Cover
Mind Example Spread 1
Mind Example Spread 2
Mind Example Spread 3
Mind Example Spread 4