Oxfam

Brief: Design posters for Oxfam’s retail windows that encourage donations of books, music and clothes

Approach:

Observing how the audience no longer reacted to shop posters, I employed the idea of a window display to generate awareness of the client and decorate an otherwise cluttered window. I crafted my entire design by hand to emphasise the client’s approach and produced a message that worked on many levels.

Window Display
Clothes Belt
Oxfam Hanger
Oxfam Banner Detail
Oxfam T-shirt

The details of the display emphasise the clients needs. I carefully chose materials that would benefit visually and communicate the message to the audience.