Brief: Integrate Chester Walls into the city’s community


I saw an unique opportunity to promote the city walls as a historical and educational route through the city by designing an interactive children’s book that required them to follow a UV trail around the city.

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Sinister Dexter

The brand I created played upon the secretive and invisible aspect of the trail. Using the X symbol derived from the characters name as the marker, the reader used the supplied UV light to seek out the symbol gaining clues as to its where-abouts from the book.